Interview
Sara Hua
1 Congratulations on winning the Â鶹ÉäÇř! Can you introduce yourself and share about what inspired you to pursue design as a career?
Thank you so much! I find joy in translating quiet observations into thoughtful, human-centred design. What first pulled me into this field wasn’t just aesthetics—it was the idea that design could be a gentle yet powerful way to care for people, animals, and the planet. I grew up fascinated by documentaries of all kinds, which opened my eyes to hidden stories—of marginalised communities, ecosystems, and everyday struggles we often overlook. That curiosity stayed with me, and today it fuels my passion for creating tools and experiences that feel kind, considered, and quietly transformative.
2 What does being recognised in the Â鶹ÉäÇř mean to you?
It’s incredibly heartwarming to be recognised by the Â鶹ÉäÇř. To me, it’s not just about the accolade itself, but a moment of pause and reflection. It affirms that designing with empathy, curiosity, and a bit of quiet rebellion does make a difference. This recognition encourages me to keep exploring unconventional angles, to keep listening closely, and to continue crafting work that speaks gently but resonates deeply.
3 How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?
This recognition has been both an honour and a quiet confidence boost. It’s a reminder that thoughtful, emotionally resonant design does get noticed, even when it starts from something playful or unexpected. It’s opened doors to new conversations, creative partnerships, and projects where clients are more open to bold ideas. More than anything, it’s sparked momentum—encouraging us to keep trusting our instincts, pushing boundaries gently, and designing with heart.
4 What role does experimentation play in your creative process? Can you share an example?
Experimentation plays a huge role in my process—it’s where intuition meets surprise. I see it less as trial-and-error and more like playful exploration, where I test out ideas that might work, knowing that even the "wrong" ones often lead somewhere better. With Melt, for example, the original idea started with the visual of an ice cream scoop—but translating that softness into a functional, manufacturable form took lots of tinkering. I prototyped curves, tested water flow, and kept adjusting until the shape felt both delightful and intuitive. That back-and-forth—between imagination and reality—is where the magic really happens.
5 What's the most unusual source of inspiration you've ever drawn from for a project?
Ice cream—easily the most unexpected (and delicious) source of inspiration I’ve tapped into. While designing Melt, a humidifier, I was inspired by the soft, sculpted form of a spoon carving into a scoop. That elegant motion shaped the cap’s design and brought a playful, sensorial twist to a typically mundane object. It was a reminder that even everyday tools can—and should—spark a little joy.
6 What’s one thing you wish more people understood about the design process?
I wish more people knew that not every design starts with spreadsheets or structured research—sometimes, it starts with an aha moment in the middle of everyday life. A tiny frustration, a funny coincidence, or a passing detail can suddenly click and turn into a design direction. Those little epiphanies, drawn from lived experience, often lead to the most honest and resonant ideas. Of course, research shapes and sharpens the outcome, but the spark? That often comes when you least expect it—usually far from a desk.
7 How do you navigate the balance between meeting client expectations and staying true to your ideas?
I see it as a thoughtful dance between vision and collaboration. I always start by deeply understanding the client’s needs—not just what they ask for, but what they truly care about. From there, I look for overlaps between their goals and my design instincts. When tensions arise, I try to reframe challenges as opportunities: how can we tell the story better, refine the function, or push the idea further together? It’s not about compromising creativity, but about expanding it within meaningful constraints—because great design lives where clarity, intention, and trust intersect.
8 What were the challenges you faced while working on your award-winning design, and how did you overcome them?
One of the key challenges was ensuring that form truly informed function—making sure every curve and contour wasn't just aesthetically pleasing, but also purposeful. For example, the cap’s scoop-like shape wasn’t just a visual nod to ice cream; it guided water seamlessly into the tank, reducing spills and simplifying use. Colour decisions were another layer of storytelling. I circled back to the world of ice cream—drawing from gelato-inspired tones to complete the brand narrative and, admittedly, indulge a bit in my own personal fantasy of imaginative flavours.
9 How do you recharge your creativity when you hit a creative block?
When I hit a creative block, I’ve learned not to fight it head-on. Instead, I step away—go for a walk, wander through a museum, or even just observe how people interact with the world around them. I find that inspiration often sneaks in sideways, through a surprising colour on a beetle’s shell or the choreography of people crossing a busy street. Tuning into unrelated fields—like animal behaviour, food culture, or even zoo exhibit design—helps loosen the knots in my thinking. It’s less about forcing ideas and more about creating space for them to find me.
10 What personal values or experiences do you infuse into your designs?
At the heart of my work is a deep respect for life in all its forms—human, animal, and everything in between. I try to design with empathy for different lifestyles, cultures, and even limitations because I believe constraints aren’t roadblocks—they’re guideposts that shape more thoughtful, inclusive solutions. Whether it’s honouring someone’s daily rhythm or acknowledging the quiet needs we often overlook, I aim to create experiences that are respectful, adaptable, and quietly supportive.
11 What is an advice that you would you give to aspiring designers aiming for success?
There’s no one-size-fits-all formula for successful design—and that’s the beauty of it. My advice? Be honest. Stay humble. And stay true to the heart of your design. Listen closely to your audience—not just to what they say, but how they feel. Obsess over the details, because they speak louder than you think. And most importantly, learn to tell a good story. A well-crafted design solves problems, but a meaningful one also connects, comforts, and inspires.
12 If you could collaborate with any designer, past or present, who would it be and why?
If I could collaborate with any designer, it would be Toshiyuki Kita. His work beautifully balances tradition and innovation, and there's a kind of quiet optimism in everything he creates. I admire how he brings soul into objects—how even a simple chair can feel alive, full of care, and culturally grounded. I’d love to learn from his sensitivity to materials and his ability to design things that feel both timeless and deeply human. I think our shared belief in gentle, purposeful design would make for a really meaningful collaboration.
13 What's one question you wish people would ask you about your work, and what's your answer?
I wish more people would ask, “What feeling do you hope people walk away with?”—because for me, design is as much about emotion as it is about function. I want people to feel a sense of ease, maybe even a quiet joy, when they interact with something I’ve made. Not in a loud or flashy way, but in a soft, “Oh, that’s nice” kind of moment. If a design can make someone smile, feel understood, or breathe a little easier—even just for a second—that’s the kind of impact I’m chasing.
