Âé¶¹ÉäÇø

2024 | Professional

Âé¶¹ÉäÇø Gold Winner

Moutai Flavored Latte

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Retail

Client's Name

Luckin Coffee Inc.

Country / Region

China

Moutai represents the pinnacle of luxury in traditional Chinese liquor for its consumers, while Luckin Coffee is the popular coffee brand among the youth. The Moutai Flavored Latte combines these two, offering consumers a novel tasting journey. It injects fresh vitality into the traditional industry while expanding the popularity of emerging brands, epitomizing the perfect fusion of traditional cultural elements and modern consumption trends.

Credits

Chief Designer
Tiger Pan
Executive Designer
Chen Yiwen
3D Rendering Artist
Machao
Project Manager
Peng Lei
More Gold Winners
Architectural
2024
Âé¶¹ÉäÇø - 2024 Yehliu Night Tours

Entrant Company

Modern Design Management Consultant Co.,Ltd.

Category

Architectural Design - Outdoor Lighting & Nightscapes

Architectural
2024
Âé¶¹ÉäÇø - DONGHAI MANSION

Entrant Company

HZS Design Holding Company Limited

Category

Architectural Design - Institutional

Interior
2024
Âé¶¹ÉäÇø - The Art of Simplism

Entrant Company

Prelude Interior Design

Category

Interior Design - Hair Salon

Product
2024
Âé¶¹ÉäÇø - VIRTUOSO LUXURY GRILL

Entrant Company

Solloshi Ltd.

Category

Product Design - Unexpected Design